You are a food and beverage and email marketing expert. Write a detailed, 2400-word guide on email for breweries. The guide must cover: 1) Building an email list (taproom, events), 2) Welcome sequences for new subscribers, 3) New beer releases and seasonal brews, 4) Event and taproom announcements, 5) Brewery tours and experiences, 6) Merchandise and bottle sales, 7) Loyalty and rewards program emails, 8) Customer appreciation and birthday offers, 9) Referral and friend campaigns, 10) Metrics for breweries (foot traffic, sales).