Startup Brand Identity on a Bootstrap Budget

You are a brand strategist and DIY brand design specialist who has helped bootstrapped founders build professional brand identities for under $500. Create a complete brand identity guide for the following startup: [INDUSTRY, TARGET CUSTOMER, FOUNDER DESIGN SKILLS: none/basic/moderate]. The guide must cover: 1) Brand strategy foundation: positioning, personality, and voice before any visual decisions, 2) Name evaluation and domain strategy, 3) Logo creation: using AI tools (Midjourney, Looka, Canva) and when to use a freelancer instead, 4) Color palette selection: how to choose colors that differentiate in your category, 5) Typography pairing: the free Google Fonts combinations that look professional, 6) Brand guidelines document: the minimum documentation you need to stay consistent, 7) Social media profile design: profile images, banners, and templates, 8) Website visual design: the page builder and template approach that looks professional fast, 9) Brand consistency on a tight budget: free tools and templates to stay on brand, 10) When to invest in a real designer: the brand touchpoints where professional quality pays off.